I’ve worked with Scott Laughlin in different capacities over the course of 20 years. Scott’s project assessment style is always holistic. Even if it’s one or two facets, he ensures that those deliverables perform and fit into the bigger picture. Laughlin Group blends market strategy and tactical execution, providing our team with valuable, objective perspectives. At HBS, Laughlin Group led the transition from collateral to digital-on-demand for us by assessing prospective providers, refining processes and validating information architecture. The transition and reallocation had a zero failure rate after launch. Working with Laughlin Group gave us the extra horsepower we needed, and they can do the same for your organization.
What you think your brand stands for doesn’t matter.
What your customers think does.
Laughlin Group will look through your customers’ eyes, and tell you where you need to be.
We start with listening and learning.
We work with you to develop your brand, craft a strategy, with a high-level plan to achieve the long-term goals for your brand.
Your brand is more than just an identity. Your brand is the total experience. It’s the promise you make to your customers. It’s personality and the perception – the association people have with your company, products and services.
We tailor our services to your particular needs. All the way from high-level plans to ground-level execution.
Laughlin Group has the depth and breadth of experience to help your business or non-profit find its unique value - to connect with your target audience while achieving gains towards your defined goals.